How to Set Up Missed Call Text Back Automation in Go High Level (Step-by-Step Guide)

How to Set Up Missed Call Text Back Automation in Go High Level (Step-by-Step Guide)

Why Missed Call Text Back Automation?

Did you know that 80% of business calls go unanswered? Each missed call can mean a missed opportunity to capture a lead, book an appointment, or close a sale. This is where Missed Call Text Back Automation in Go High Level (GHL) comes in.

Instead of letting potential customers slip away, GHL allows you to instantly send an automated SMS whenever you miss a call. This not only keeps the conversation alive but also increases the chances of converting that lead into a paying customer

Missed call text back automation ghl

What is Missed Call Text Back Automation?

Missed Call Text Back automation can be built inside Go High Level that detects when someone calls your number but doesn’t get through. Instead of losing the lead, the system sends them a personalized SMS response, acknowledging their call and prompting them to take the next step.

Example: “Hi, sorry we missed your call! How can we help you today?”

This ensures the lead feels valued, gets an immediate response, and stays engaged with your business.

Why Agencies & SaaS Businesses Love It?

  • Never Lose a Lead: Every missed call is instantly followed up with a text.

  • Saves Time: Automates responses so your team doesn’t need to manually chase missed calls.

  • Boost Engagement: SMS has a 98% open rate compared to email.

  • Increase Conversions: Turning missed calls into booked appointments or sales

Step-by-Step Setup in Go High Level

Step 1: Create a New Workflow

Log into your Go High Level account.

Navigate to Automations → Workflows → Create Workflow.

Step 2: Choose Trigger

Select Trigger → Call Status.

Set Filter: Call Direction → Incoming

Select Further Filter: Call status → busy + cancelled + No Answer

Step 3: Create Tags

Go to tags and create these tags
1. 1st Missed Call
2. 2nd Missed Call
3. 3rd Missed Call

missed call text back automation

Step 4: Add Action (If/Else)

Create 3 branches, name them as (1st missed call, 2nd missed, and 3rd missed call.

→ Then, in first branch, select tag, and then, add filter, doesn't include and select tags (1st missed call, 2nd missed call, 3rd missed call)

→ For 2nd branch, select tag, the, add filter (includes) and select tags (1st Missed Call)

→ For 3rd branch, select tag, add filter (includes), and then, add a tag (2nd Missed Call)

Step 5: Completing 1st Branch

In the first branch,

✔ add an action (tag) → select tag → 1st Missed Call

✔ add an action (wait) → time delay → .10 minutes

✔ add action → sms → (Hi there! Thank you for reaching out GHL Assistly. Please let us know how can we help you?

Step 6: Completing 2nd Branch

In the 2nd branch,

✔ add an action (tag) →remove tag → 1st Missed Call

✔ add an action (tag) → select tag → 2nd Missed Call

✔ add an action (wait) → time delay → .10 minutes

✔ add action → sms → (Hi there! Thank you for reaching out GHL Assistly. Please let us know how can we help you?

Step 7: Completing 3rd Branch

In the 2nd branch,

✔ add an action (tag) →remove all tags

✔ add an action (tag) → select tag → 3nd Missed Call

✔ add an action (wait) → time delay → .10 minutes

✔ add action → sms → (Hi there! Thank you for reaching out GHL Assistly. Please let us know how can we help you?

Step 8: Conversational AI

But, that's not the end. Once someone replies to SMS, conversational AI will take over. it can ask relevant questions and also book an appointment.

Real-World Use Cases

  • Agencies: Capture new client leads without needing a 24/7 receptionist.

  • SaaS Companies: Provide instant customer support and reduce churn.

  • Service Businesses (Plumbers, MedSpas, Real Estate): Turn missed calls into confirmed bookings.

  • Agencies, using this simple automation report 20–30% more conversions from inbound leads.

Conclusion

Missed calls no longer have to mean missed opportunities. With Go High Level’s Missed Call Text Back automation, you can respond instantly, build trust, and increase conversions—without lifting a finger.

Or, if you’re just getting started with GHL, you can try Go High Level here .

  • Ready to set this up for your agency or SaaS business?

  • Book a Free Strategy Call with HL Assistly

  • Service Businesses (Plumbers, MedSpas, Real Estate): Turn missed calls into confirmed bookings.

  • Agencies, using this simple automation report 20–30% more conversions from inbound leads.

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